BetMGM: Court of Legends • Social Activation • Production: Hovercraft/Sibling Rivalry
Building on the Make it Legendary campaign, we created live-streamed 1v1 event on a custom LED basketball court inside the Bellagio in Vegas. During March Madness. That you can bet on. Pretty legendary.
GCD: Alex Zamiar, Jonathan Richman / CD: David McCradden / ACD: Jason Cohen, Antonio Bedoya
BetMGM “Make it Legendary” • Integrated • Director: Noam Murro
It’s a new day for the only Sportsbook & Casino born in Vegas – BetMGM. Where Legendary stories are a way of life.
GCD: Alex Zamiar, Jonathan Richman / CD: Matt Collier, Wayne Robinson, David McCradden / ACD: Jason Cohen, Antonio Bedoya